Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) by Michael Masterson %26 Mike Palmer
- Publisher: American Writers & Artists Inc. (2009)
- Hardcover: 119 pages
- ISBN-10: 0982150016
- Language: English
Back in the "old days" of direct marketing, producing copy was a long, painstaking ordeal. What's more, training a copywriter to write good copy was just as slow... often taking two to four years and generating lots of hurt feelings.
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